Short case studies in marketing management

Every case study is written with specific pedagogical objectives and when this case study is used along with the suggested background material and the suggested classroom orchestration, the learnings can be quite pronouncing. Every Caselet comes with a rigorously written teaching note.

Short case studies in marketing management

Short Case Studies Caselets, or short cases, are increasingly used as teaching aids, both in B-Schools and in executive education programs.

What are case studies?

Being brief and focused on a specific topic, a caselet is a useful supplement to a lecture. The session plan for a B-School course is likely to be more effective when there is a balanced mix of cases and caselets, along with other pedagogical tools.

Short Case Studies Links: Caselets are similar to case studies in that they may either describe a sequence of events or put forth an issue or problem that requires decision making.

The use of caselets is gaining popularity as a pedagogical tool in management teaching and executive education. The basic objective of a caselet is to allow the learner to apply ideas and insights from theory to the real-life issues and problems contained in the caselet.

Short case studies in marketing management

This helps the learner obtain a deeper understanding of all the relevant factors in a particular problem situation as well as gain insights into the finer nuances of a topic in a particular field of management. The different ways in which caselets aid the learning process are described below.

Teaching Approach Caselets are an important teaching aid for the faculty to adapt the teaching style to the needs of the situation. While discussing the topic of management teaching and learning, experts distinguish between the 'Sage on the Stage' approach and the 'Guide on the Side' approach.

Comprehensive cases are quite useful while following the 'Guide on the Side' approach of facilitating a collective learning experience. However, a faculty member may choose the 'Sage on the Stage' approach due to topic-specific, class-specific, or faculty-specific factors. In such situations, comprehensive cases can be replaced with caselets to help the learner in applying the concepts gathered from the lectures.

In short, while cases may be used as a substitute for lectures, caselets may be used as a supplement to lectures.

Logic and Opinion vs. Facts A discussion leading to managerial decision-making is based on the interplay of facts, logic, and opinion. A comprehensive case study encourages the learner to sift through the information provided and identify the relevant facts, and then use logic and opinion to arrive at a set of decisions.

A caselet, being brief and focused on the core issue, usually provides only the relevant facts. However, it should also be made very clear to the learners that in real life, such a precise statement of a problem would be an exception rather than the rule.

Comparative Study Caselets are also useful in comparative study as the faculty can give a set of caselets on a particular topic or industry to illustrate the variations in approaches adopted by different organizations.

For instance, a set of three caselets on segmentation could cover three different sectors — consumer goods, industrial products, and services. Specificity and Timeliness A caselet helps the student to relate abstract models and theories to concrete situations and practical experience, and this makes the job of a faculty in the classroom easier.

Due to its specificity, the faculty can lead the students to focus on narrow issues within the topic — for example, in a marketing class, the use of buzz marketing as a promotional tool. Due to its smaller size, a caselet does not eat into the classroom schedule or faculty's time and yet accelerates the learning process.

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Another advantage that the caselet offers is its ease of development. To develop a caselet for classroom discussion, the faculty need not spend much time due to its focused approach and brevity. For instance, if a faculty member intends to focus only on the finer nuances of the bidding process in e-procurement, a caselet can be quickly developed on reverse auctions in the steel industry.

A Portfolio Approach The session plan for a B-School course is likely to be more effective when there is a balanced mix of cases and caselets. For each module, the session plan may include one or two cases, and about three caselets.

Or, the faculty may not have sufficient familiarity with the audience, as in the case of a guest lecture. In such situations, a comprehensive case study may not be able to achieve the intended results. Caselets are a convenient teaching aid in such special situations.See the ROI you could get by using HubSpot's software for your marketing, sales, and customer success.

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Marketing Management ICMR Case Collection provides teachers, corporate trainers, and management professionals with a variety of teaching and reference material.

The collection consists of case studies and research reports on a wide range of companies and industries - both Indian and international. The collection contains several kinds of .

Crises in the Air Transport industry come in many shapes and forms but they usually have three things in common: 1) no prior notice or warning signs, 2) the need to inform large numbers of people in a very short time and 3) a large number of (increasingly digital) angry/distressed people.

Short Case Studies Caselets, or short cases, are increasingly used as teaching aids, both in B-Schools and in executive education programs. Being brief and focused on a specific topic, a caselet is a useful supplement to a lecture. Marketing Case Studies, Marketing Management Case Studies, Case Studies in Management benjaminpohle.com Case Development Centre Asia Pacifics largest repository of Management Cases covering all the areas of marketing management, Brands and Branding, Marketing Strategies, Positioning,Repositioning,Reverse Positioning Strategies.

CASE STUDY NO.

Short case studies in marketing management

10 TWENTY SHORT CASE PROBLEMS IN MATERIALS HANDLING Prepared by Question: Although studies have never been performed to determine the amount of Question: Management would like to identify a better way to handle these gas tanks.

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